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The majority of Americans think you stop being cool at a specific age

A new survey from Talker Research has revealed what age Americans feel they stop being cool, which if you ask Gen Z, is probably way above the actual number.

Whether you’re struggling to understand the latest Soft Guy TikTok era or doing your best to keep up with the newest fitness fad, the world is full of confusing things that instantly place you within the boundaries of a generation. There’s no shame, it’s just part of life.

Large crowd of people looking up, smiling, portrait, elevated view
Credit: Ryan McVay

At what age do you stop being cool?

In a bid to understand what age people begin to feel “out of touch” with popular culture, Talker Research polled over 2,000 American adults. They covered everything including music, films, food, travel, and technology. They also covered slang, which we already know is a pain to get a handle on.

Interestingly, the survey found that most Americans believe they stop being cool at the grand age of 39. Basically, anyone born before 1985 is a complete loser, at least according to the survey.

There were a few areas that led to the 39-year-old specification, with 40% of participants admitting to struggling with slang. With terms like Gutter Bunny and So Babygirl, no one is really blaming them.

Another area Americans struggled with was celebrities, which 35% admitted to struggling with. A further 34% took issue with the arts, followed by 32% who couldn’t keep up with fashion trends, and 32% who knew nothing of the latest must-read books.

What areas do Americans feel up to date on?

Cool girl
Credit: Unsplash/Joshua Rawson-Harris

Though some of the above areas pointed to the age people stop being cool, there were other areas that the average American felt educated on.

In the study, 72% of those surveyed felt as though they were up to date on the latest food, though we doubt this includes social media’s Skittles popcorn. Despite already admitting to lacking in celeb knowledge, 60% said they were on point with the latest music.

Six in 10 Americans feel similarly in the know when it comes to social media, while 55% claimed they knew the latest movies hitting the headlines. Despite what many people would believe, 49% said they could understand and work the latest pieces of technology – does that include the Apple Vision Pro?

Thankfully, there Is a little hope for the uninformed American as 67% of participants felt that taste could be acquired through learning. This is your queue to join the rest of us and download TikTok.