Credits: Social Media
Crazy McDonalds advert is a billboard that smells exactly like their most popular menu item
McDonald’s has upped its advert game with the latest campaign attracting thousands of fans with the scent of its popular menu item.
The fast-food brand’s new ad is being hailed as “genius” thanks to the minds that brought creativity and innovation together.
McDonald’s blank billboard smells like its french fries
McDonald’s latest campaign features red and yellow billboards that smell like French Fries.
The blank billboards with nothing but a single color spread across them have a hidden compartment to store fries. The internal heat and ventilation are said to intensify the smell, which reaches anybody walking within five meters of the display.
The brand has captured the experiment on film and shared it on YouTube calling it “Smells Like McDonald’s.”
The video shows people stopping to smell the billboard as they walk past it and guessing at once the smell of McDonald’s famous French Fries.
Aside from featuring a mystery element, the ad appealed to many as people took joy and pride in getting the smell right.
The voiceover in the video says at the end: “People could look away but they couldn’t smell away.” It is also the first billboard featuring nothing but a smell that’s treated as an advertisement.
Fans are truly impressed with the creativity
True McDonald’s fans love the brand’s idea to lure them with the scent of their favorite menu item. Many think of the concept as brilliant.
One commented: “This is genius. They are here to stay.”
“The smell of french fries is always appetizing,” said another.
“Strange and interesting,” said a third fan, when another added: “A fun OOH campaign set out to prove that fans know McDonalds just by the smell.”
