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How the Apple logo got its iconic bitemark
The Apple logo is one of the most iconic and instantly recognizable pieces of branding in the world but one possible design for the logo was very different and didnt include the famous bitemark.
When Apple was first founded in 1976, the technology company’s original logo was an image of Sir Isaac Newton sitting under the famous apple tree. Unsurprisingly, the art gallery-worthy design was deemed too complicated and a new logo was quickly commissioned the following year.
Why the Apple logo has its iconic bitemark
With more than two billion Apple devices currently in circulation around the world, everyone is familiar with the sleek and simple design that was first created by Rob Janoff in 1977.
However, a video by Apple Explained on YouTube revealed that a potential design for the logo did not feature the now-iconic bitemark, instead featuring two symmetrical sides.
The reason this was changed, according to the logos designer himself, is so that people wouldnt confuse the apple with other similar-looking types of fruit such as a cherry.
I designed it with a bite for scale, so people get that it was an apple, not a cherry, Rob Janoff revealed in an interview with Creative Bits in 2020. Also it was kind of�iconic about taking a bite out of an apple. Something that everyone can experience. It goes across cultures. If anybody ever had an apple he has probably bitten into it and thats what you get.
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‘Byte’ myth debunked
A popular myth surrounding the Apple logos bitemark was that it was used to symbolize the term byte, a unit of computer memory.
There have even been religious theories surrounding the logo, suggesting that it was designed to pay homage to the biblical story of Adam and Eve.
They are really interesting, but Im afraid it didnt have a thing to do with it, Janoff explained.
It was after I designed it that my creative director told me: Well you know, there is a computer term called byte. And I was like, Youre kidding! Janoff said. So, it was like perfect, but it was coincidental that it was also a computer term.
From a designers point of view, one of the big phenomena is having the experience of designing a logo for whatever reasons you design it, and years later you find out supposedly why you did certain things, he added. And, they are all BS. Its a wonderful urban legend. Somebody starts it and then people go, Oh yeah, that must be it.
