Credits: Social Media
Monster Energy enters the alcohol market with ‘hard tea’ in three flavours
Monster Energy has made its second push into the land of alcohol with the introduction of its new drink Nasty Beast.�
Have you ever been glugging down an energy drink and thought, Well, this could really use some booze? Then youll be happy to learn that Monster is launching a hard tea for those times when you need both energy and a good time. Its perfect for ravers!�
A new kid on the energy drink block
On Tuesday, the companys co-CEO, Rodney Sacks, revealed the new products to investors. This followed the 2022 release of Beast Unleashed, a malt alcohol.
He said: If you look at that together with Beast Unleashed, we think that the two of them together are now going to give us an ability to have a presence on shelf so that it wont be lost with one or two facings. We think its going to make a big difference to the whole line.
Were putting an emphasis on (the) convenience channel in four 24-oz (cans) for both of those product lines and also for the multipacks in the more traditional and the bigger stores, grocery and the bigger box stores, he added.�
CHECK THIS: Price of McDonalds Double Big Mac varies considerably by location
The booze comes in three flavours, Original, Tea + Lemonade and Green Tea.
Beast Unleashed was a success
While the idea of an energy drink company producing alcohol might seem a little silly, the success of Beat Unleashed speaks for itself.�
The carbonated alcoholic drink was the best-selling new brand in the beer space last year with more than $87 million in sales, according to a presentation by the company. The hard tea market is also booming and was valued at $2 billion in 2021. As reported by Grand View Research, the market is set to grow at a rate of 24.7% until 2030.�
Beast Unleashed is seriously popular with the brands loyal fans, as one person gushed on Reddit last year: These new Beast Unleashed drinks are seriously dangerous. IMO, they almost taste like theyre a regular Monster.
They’re sugar-free. I just bonged 4 in a row and I’ve definitely started to feel a buzz. They’re in MI now, someone else said.
